Broadcasting vs. Digital Transition: How Legacy Networks and Digital Broadcasters Redefine the Market
Broadcasting vs. Digital Transition: How Legacy Networks and Digital Broadcasters Redefine the Market
Blog Article
Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, Watcha, and domestic platforms being leading competitors. As media consumption habits evolve, competition between network-produced series and OTT services has become fierce. Consequently, each platform is creating original productions and employing distinct strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with broad audience reach while maintaining classic narrative structures. In particular, they actively feature renowned leads to boost ratings and produce dramas that appeal to a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their long broadcasting experience and brand trust, they continue to present familiar content, ensuring consistent success. This allows audiences to explore different channels to engage with long-standing formats through various platforms.
Differentiation Strategies of OTT Services
OTT providers are expanding their market by employing strategies distinct from traditional terrestrial broadcasting. Firstly, they actively adopt emerging trends and unique structures, prioritizing originality and artistry over broad popularity. Secondly, they provide personalized selections that aligns with niche preferences, targeting niche audiences. Lastly, they focus on producing international releases aimed at the global market, allowing them to secure viewers not only domestically but also internationally. Through these strategies, OTT services are building industry dominance in ways different from conventional TV networks.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly enter the OTT market, competition has escalated. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on digital platforms. This initiative helps preserve the market presence of legacy networks while engaging modern audiences. Meanwhile, the emergence of competing streaming networks is reshaping viewing habits towards more flexible viewing options.
Conversely, OTT services are also expanding their dominance by collaborating with traditional TV networks. A leading global streaming giant has gained a global following with Hallyu series like the breakout survival thriller and 'Hellbound', leveraging the drama production capabilities of terrestrial broadcasters. This strategic alliance helps both parties maximize their potential, fostering a more dynamic industry. As a result, the distinction between traditional check here and modern media continue to blur.
Ultimately, legacy TV series and streaming platforms are both fighting for dominance and seeking collaboration through their respective market tactics. Terrestrial dramas maintain traditional genres and broad accessibility, whereas OTT services provide bold and cross-border content. As strategic partnerships and cooperation between these platforms continue to expand, audiences can expect a wider-ranging and enhanced media landscape in the future.
Report this page